For an industry that prioritizes efficiency, maximizing every opportunity to fine-tune bidding and project management, construction companies remain stuck in the dark ages when it comes to marketing and business development.
Notifications. Just the word is enough to make you cringe. They’re relentless, and we’ve done it to ourselves! Facebook, Twitter, LinkedIn, Insta, YouTube. They’ll ding, buzz, and flash incessantly if we let them. How can a construction company executive get anything accomplished with this barrage of distractions coming in nonstop? But then there’s that nagging thought in the back of your mind telling you that if you don’t check them, something could slip through the cracks. Well, maybe not.
It’s likely you’ve heard by now that video content is an integral part of marketing. But what does that mean for your construction business?
Website personalization can be executed in many different ways but is mostly all about communicating “why” your company is in business and the value it brings to projects that are different from your competitors.