The Difference Between Good and Great
I’ve had numerous conversations with clients lately that parallel my struggles – prospects and clients can not tell the difference between good and great. In
Biggest Mistakes Working with Marketing Department
Marketing is probably one of the most misunderstood and under appreciated roles at a company, especially in the A/E/C (Architecture/Engineering/Construction) industry. Why? Because most people
Why the Affordable Healthcare Website Failed?
Since my team does website development combined with my experience in government proposals, I’ve been asked numerous times why the Affordable Healthcare (Obamacare) failed. It
Marketers Respect Thy Self
The other day I was talking to a client that was a marketer at an A/E/C company and we started talking about why marketers do
Current State of the Construction Industry
We found this great infographic from Maxwell Systems about the state of the construction industry and it shows things are steadily rising. Original source –
A Shift to Real Marketing in Construction
The past few years, I’ve seen a shift locally with construction companies hiring marketing people for the first time. In the past, these companies had
Why IT Shouldn’t Develop Your Website.
Over the past 12 years that I’ve designed, built & marketed websites, I have noticed a trend where the responsibility for a company’s website is
Dress the Part
Recently I’ve had multiple conversations about how to dress for business. The days of wearing a suit to work everyday are gone for most professions.
Throw Back the Small Fish
Lately, I’ve been talking a lot about how to get larger clients. One of the first ways to get to larger clients is to stop
Online vs. Offline Networking
USA Today did a poll recently via their mobile apps asking, “Which is more important for your business: Networking Online, Networking in Person, Both Equally,
