How Do You Eat an Elephant?
You’ve probably heard this one before, but I have to ask, “How do you eat an elephant? One bite at a time.” I don’t condone
Branded Hard Hats & Trucks
One of the biggest mistakes (or at least missed opportunities) I see in construction marketing is forgetting to brand the construction site. Think about it,
Is Your Business a Turnstile?
I’m sure you never thought of your company as a turnstile before now, but stop and think about it. Are you just going through the
Repost: The Rule of Pick 2
We discuss this all the time with prospects, clients, even friends. When you’re buying something, you have a choice of two of the following three
Marketing Like Simon Cowell (Part 2)
A few days ago, I wrote about American Idol judge, Simon Cowell and his insights in marketing and positioning a business (Part 1). We can
Marketing Like Simon Cowell
If you’re a fan of American Idol then you probably miss Simon Cowell about now? Love or hate the man, you have to agree that
Why Sub-Contractors Need a Website?
Since we work in the A/E/C industry, we are told all the time, “I’m a sub-contractor, I don’t need a website.” I try not to
Making Big Moves: A Marketing Workshop for the 21st Century A/E/C Industry
The Brand Constructors are proud to sponsor and be a board member for SMPS SELA’s first educational workshop – Making Big Moves: A Marketing Workshop
That’s One Way to Do It.
A friend on Facebook posted this crazy looking image and it made me think about a few things. 1) Construction & Engineering can accomplish just
What’s in a Press Kit?
Your press kit is fairly universal, but you should customize it based on who you are giving it to and what they’re looking for from
