This Way ↑
We always love to show ways companies differentiate themselves, especially in commodity-like industries, where low prices run rampant and generally customer service is an after
Construction at Alma Mater
I was on the campus of Loyola University New Orleans last week for a dear friend’s wedding and they must have known I was coming
Construction Playground
A company in Las Vegas called Dig This has made Brand Constructor heaven – an adult sandbox complete with heavy machinery. You can play in
Ouch! A cheapshot backfires
If you love watching companies go head-to-head and battle it out in front of the public via advertising, you’ll love this. For years, Audi has
Brand Dominance Fun
Not much more that we can say.
Price Matters, But…
In the construction industry, price obviously matters, but it can not be the only thing that matters. We’ve told our clients, preaching sometimes, to move
Happy Birthday Facebook!
For Facebook’s 8th birthday, they are going public. Who would have thought eight years ago a website that’s content is completely user driven could be
Brand Voice Fun
When we discuss brand voice, most people think we’re crazy or full of marketing fluff and/or hot air. This picture says it all. Do you
ENR’s 2011 Greatest Shots
My favorite issue of the year for ENR just arrived today — the Great Shots. Each year, ENR does a call for epic construction &
The Polka Dot Concrete Mixer
While driving to a client’s office a short while ago, something crossed my eyes that just amazed me – a polka dotted concrete mixer. I
