So, What is Marketing Automation Then?
Last week, we discussed content marketing in construction. We had to cover that first because marketing automation utilizes content heavily. Marketing automation is a method
What the Heck is Content Marketing, Anyway?
The term “content marketing” actually describes itself; it is using content to market your company, products, or yourself. Instead of listing your product features, company
The Results are In!
That is right! We’ve tabulated and reviewed the responses from our 2014 survey. We received a great response and had a diverse group of respondents
A Unexpected Call
Yesterday I got an email from a design firm thanking me for our great content on construction marketing, websites for construction companies, and more. In
Content Marketing for Construction Companies
Content marketing is the new buzzword in the marketing industry, but it’s actually been around for ages. You most commonly see it for business-to-business companies,
3 Biggest Mistakes Construction Companies Make With Their Website
We’ve reviewed over 1,100 large construction company websites and noticed that many of them are making the same critical mistakes. Why is this important for you to know? Because these very mistakes could be keeping
Why IT Shouldn’t Develop Your Website.
Over the past 12 years that I’ve designed, built & marketed websites, I have noticed a trend where the responsibility for a company’s website is
Writing to No One
One of the hardest things to do is to write for someone to read and not get any feedback. I feel the same way doing
How to Consistently Blog
One question I get quite frequently is how to do you find the time to blog each week? It’s really not that hard, especially if
The Best Blog in the Land?
Our lovely blog has been nominated in Construction Marketing Ideas’ Best Construction Blog competition. We are honored to be among such great company and we
