Construction Marketing Book
This week, we officially released our first book entitled Construction Executive’s Guide to Brand Marketing! We wrote the book because most construction executives do not understand
Differentiation Varies
We speak a lot about differentiation on this blog and in all of our educational materials. Differentiation is key to educating your prospects why your
3 Biggest Marketing Mistakes Companies Make
I’ve recently reviewed over 400 construction websites, marketing materials, and brands. It was eye-opening and arduous. (That may be too soft of a word.) Across
Predictions for Construction Marketing in 2013
It’s the new year and the lists from 2012 are out. We’ve been talking about the year ahead and here are our predictions for 2013:
Getting Away With It
A few interesting things happened to me as Build Business 2012 ended in San Francisco, I started noticing people and brands getting away with things.
Branded Hard Hats & Trucks
One of the biggest mistakes (or at least missed opportunities) I see in construction marketing is forgetting to brand the construction site. Think about it,
Branding vs. Traditional Marketing
We’ve been talking about the difference between brand marketing and other forms of promotion. Last week we discussed how advertising was different and this week,
Our Answer to the Recession
Boo hoo, we’re in a recession. Now that that is over, let’s get down to business. If you’re currently scraping to get by, I’m sorry
