Brands are Personal
This image went viral on Facebook the past few weeks. If you’re not from New Orleans, I do not expect you to get it. The image
Brand Vocabulary
How does your brand sound? I’m serious, does your brand sounds like all of your competitors? Does your brand’s speak help paint that mental picture
Measure Your Online Presence
As you mentioned last week, you’re on social media, now what? After you start engaging your community and providing valuable content (after all, that’s the
Morale // Brand
We’ve been talking about brand ambassadors this month and defined a brand ambassador as everyone in your company including vendors & sub-contractors because they all
Brand Dominance Fun
Not much more that we can say.
Brand Reach
Sometimes people forget just how far their brand reaches and they almost always forget who is impacted by their brand the most — their employees.
What Actually is a Brand?
One of the biggest misconceptions in brand development is that too many people still consider their company logo as their brand – when actually a
The Polka Dot Concrete Mixer
While driving to a client’s office a short while ago, something crossed my eyes that just amazed me – a polka dotted concrete mixer. I
Branding Like Mike Rowe
Since you’re in construction, you probably know Mike Rowe from Dirty Jobs, but if you don’t you may recognize his voice from Discovery Channel’s Deadliest
