Making a Difference: How Your Branding Strategy Depends on Your Differentiator
Guest blog by Sylvia Montgomery, CPSM of Hinge Marketing We asked 1,500 buyers and sellers of professional services a lot of questions about what drives
The ROI of Going Big
“Go big or go home.” I’m not sure who said it, but it is good advice, especially in the construction marketing arena. I’ve been talking
Branding a Construction Site – Signage
One of the easiest, biggest impact ways to market a construction company, general contractor (GC), or sub-contractor, is to have signs and banners on construction
Branding vs. Advertising
Lately, we’ve been talking about what is Brand Marketing (Branding for short). When I tell someone we do brand marketing, they usually respond in two
Love Them Boys in the Black & Gold
Like many people living in a large city, we like our sports team, but here in New Orleans it’s a bit more than that. All
Reposting: Branding in Times Square
It’s been a year since my trip to New York and a first hand look how those companies that obviously understood branding and how to
