One of the Biggest Mistakes Construction Companies Make on Proposals
As seen on LinkedIn pulse. In my role as a construction marketing consultant, I am asked all the time what is the most common and
Best Blogs of 2014
We thought we’d celebrate the New Year with a look back at the most talked about, most read, and most memorable blogs of 2014. What
What is Your Differentiation For This Proposal?
Two weeks ago, I wrote a post about your differentiation varying from project to project. I’ve had some thought provoking conversations regarding that post with
Differentiation Varies
We speak a lot about differentiation on this blog and in all of our educational materials. Differentiation is key to educating your prospects why your
Who Cares about Differentiation Anyway?
Your client’s do, and that’s what really matters. Surprisingly, there are still skeptics out there on this subject, but to me it’s a no-brainer: Differentiating
It’s Tough to be a Client
I was asked to judge the American Marketing Association’s (AMA) Collegiate Marketing Strategy competition recently when it was held in New Orleans. It was
If You Don’t Know Your Differentiation, Then You’re Already DEAD!
The question is not IF you are different, but HOW you are different. No matter how small or large your company is, if you can’t
You Didn’t Lose Your Last Bid Because of Price – Part 1: Proposal
When you lose a bid, the first reason most people think of is the price. In a best value bid, you don’t lose because you
Branding for Construction in a Connected, Social World
Guest post by Sasha Dlinni. — Having a successful brand, whether you’re a small subcontractor or a large multidisciplinary practice, can make a huge difference when
Making a Difference: How Your Branding Strategy Depends on Your Differentiator
Guest blog by Sylvia Montgomery, CPSM of Hinge Marketing We asked 1,500 buyers and sellers of professional services a lot of questions about what drives
