You Didn’t Lose Your Last Bid Because of Price – Part 4: The Proof
If you’ve been reading our series “You Didn’t Lose Your Last Bid Because of Price” maybe you’re thinking that what we’ve discussed about proposals, presentations,
Determining Your Value
Last week I attended a conference for marketing & creative firm principals with our creative director, Adrienne. One of the sessions described value pricing in
Potraying Value Over Price
I’ve always summed up “What is marketing?” as simply “education”. Marketing is educating a prospect, customer, potential employee, team member, and the community about something
Price Matters, But…
In the construction industry, price obviously matters, but it can not be the only thing that matters. We’ve told our clients, preaching sometimes, to move
Repost: The Rule of Pick 2
We discuss this all the time with prospects, clients, even friends. When you’re buying something, you have a choice of two of the following three
