Who is Educating Who?
I’ve always said marketing is education. You need to educate your prospects and clients why to hire you and about your value. Today I want
Determining Your Value
Last week I attended a conference for marketing & creative firm principals with our creative director, Adrienne. One of the sessions described value pricing in
Potraying Value Over Price
I’ve always summed up “What is marketing?” as simply “education”. Marketing is educating a prospect, customer, potential employee, team member, and the community about something
