Good Design Builds Credibility
Occasionally I’m asked why we have an in-house design team and not just be a marketing-only firm. The main reason is that good design builds
Go Bankrupt with an Inconsistent Brand
An inconsistent brand is a waste of money in every industry, especially construction. We discuss the cost of this inconsistency in Construction Executive’s Guide to
Low Bid Means Your Brand is Atrocious
If your construction company only goes after low-bid work, it means you have a horrible brand. Here is how I know it. To win a
You’re Fired for Violating Brand Standards!
Yes, you should be able to fire anyone in your company for violating your brand’s standards. I doubt you can though. Why? Because you
Differentiation Varies
We speak a lot about differentiation on this blog and in all of our educational materials. Differentiation is key to educating your prospects why your
Market Customers with One Word
The word is simply “experience.” Yes, brand experience is a common term in the retail, restaurant, and other consumer markets, yet it still applies
Content Marketing for Construction Companies
Content marketing is the new buzzword in the marketing industry, but it’s actually been around for ages. You most commonly see it for business-to-business companies,
Who Cares about Differentiation Anyway?
Your client’s do, and that’s what really matters. Surprisingly, there are still skeptics out there on this subject, but to me it’s a no-brainer: Differentiating
If You Don’t Know Your Differentiation, Then You’re Already DEAD!
The question is not IF you are different, but HOW you are different. No matter how small or large your company is, if you can’t
Confessions of a Brand Constructor
Resources, experience, knowledge, and advice… that’s what our clients expect from us. We aim to practice what we preach by making sure our brand experience is
