Team-Driven Culture
Last week’s blog post on a brand’s culture saving legal fees hit home with some of you based on emails & comments I received via
Culture Saves Legal Fees
I was at a Franchise Expo earlier today helping out our parent company, Design the Planet, that specializes in franchise marketing. During the event, they
Brand Personality & Language
Yesterday a friend that does social media professionally posed a question on Facebook about a recent conversation with a company’s support and a debate ensued
5 Things Every Contractor Can Do Today To Build a Better Brand
Guest post by Sasha Dlinni. Building and growing a brand name has become an integral part for contractors large and small, for one simple reason: it
Real Reason to Enter Construction Awards
Winning awards is great, but they do more than just stroke your ego. The obvious reasons are to build credibility for your company and to
Branding for Construction in a Connected, Social World
Guest post by Sasha Dlinni. — Having a successful brand, whether you’re a small subcontractor or a large multidisciplinary practice, can make a huge difference when
How to Market a New Construction Company/Division [Part 3]
Once you have your marketing toolkit created (see last post), its time to tell the world, otherwise known as building brand awareness. Start with your
Making a Difference: How Your Branding Strategy Depends on Your Differentiator
Guest blog by Sylvia Montgomery, CPSM of Hinge Marketing We asked 1,500 buyers and sellers of professional services a lot of questions about what drives
How to Market a New Construction Company/Division [Part 2]
Once you know who you are, now you need to build out your marketing toolkit starting with your logo. Logo – Your logo isn’t your
How to Market a New Construction Company/Division [Part 1]
This is a question I get a lot, whether it is for a new company or a large company creating a new division or
