Ready for the New Year?
The past couple of weeks, I’ve asked you what are you doing differently in the new year and discussed having a plan in place. Now
Having a Plan in Place
We all know things are easier to accomplish when you have a plan, whether its a trip across the world or a quick run to
Looking Back to Look Forward.
I believe in looking toward the future and what better time to do that than the end of the year. We can not forget where
Biggest Mistakes Working with Marketing Department
Marketing is probably one of the most misunderstood and under appreciated roles at a company, especially in the A/E/C (Architecture/Engineering/Construction) industry. Why? Because most people
Marketers Respect Thy Self
The other day I was talking to a client that was a marketer at an A/E/C company and we started talking about why marketers do
You’re You!
The other day I ran across a familiar quote from one of my favorite authors that said, “Today you are You, that is truer than
Perception is Reality
The other day I met with an owner of a well known construction company here in New Orleans. We had a great conversation about how
How to Win a Best Value Proposal for Construction
First off, this isn’t low bid. Price does matter, but having the low price is not the deciding factor. Anyone off the street can win
Best Construction Site Wall – Marketing-Wise
On Monday, I posted some pictures of the construction of Magic Kingdom’s Seven Dwarfs Mine Train roller coaster. One sweet surprise that Disney did was with
Don’t Work in a Vacuum
Your company does not compete against itself in a vacuum, so why do you market yourself as if you have no competitors? When I review
