What’s Your Name?
I was recently looking at a membership list and noticed many companies with 3-5 members in an organization called their company by different names. Some
What is Marketing [Video]
We’re trying something new (something we’ve wanted to do for a while now) and doing video blog posts occasionally. We’ll still post the videos here
Uniform as a Construction Brand
I was looking through another old ENR issue, this one from February 25, 2013 and had a different take on the story. The article on
What is Marketing Anyway?
Many people overcomplicate marketing. It boils down to one simple thing – education. Think about it, when you’re marketing, you’re just educating your prospects, your
Why Would a Construction Company Advertise?
Advertising in construction is more foreign than marketing for most construction companies and understandably why. I met with one of my clients this morning about
A Shift to Real Marketing in Construction
The past few years, I’ve seen a shift locally with construction companies hiring marketing people for the first time. In the past, these companies had
Brands are Personal
This image went viral on Facebook the past few weeks. If you’re not from New Orleans, I do not expect you to get it. The image
3 Biggest Marketing Mistakes Companies Make
I’ve recently reviewed over 400 construction websites, marketing materials, and brands. It was eye-opening and arduous. (That may be too soft of a word.) Across
Rise of the Marketer
A friend and fellow SMPS Southeast Louisiana member, Nicole Marshall, wrote a blog on the SMPS SeLA website entitled “Understanding Your Value to Your
Fight the Commodity!
A few weeks ago I attended the joint meeting between the New Orleans Chamber and the local chapter of EO (Entrepreneur’s Organization). The keynote speaker,
