When NOT to Rebrand?
Simply, when nothing is changing. No need to go through the expense and headache for no reason. The best rebrands are much more than a
Brand Vocabulary
How does your brand sound? I’m serious, does your brand sounds like all of your competitors? Does your brand’s speak help paint that mental picture
A Different Kind of Project
If you’ve been reading our blog, articles, or even talked to one of us, then you know we’re all about differentiating your company to your
Poke Holes in Your Competition Without Bad Mouthing
Poking holes in your competition is one of our basic sales strategies and a form of differentiating your firm. Bad mouthing your competitors can bring
Getting Away With It
A few interesting things happened to me as Build Business 2012 ended in San Francisco, I started noticing people and brands getting away with things.
Image is Everything
Yes, image is everything regardless what the old Sprite commercials say. Well, it might not be everything, but it is everything at the beginning. Regardless
Potraying Value Over Price
I’ve always summed up “What is marketing?” as simply “education”. Marketing is educating a prospect, customer, potential employee, team member, and the community about something
Why a Low-Bid, Public Works Contractor Should Care about Social Media.
A big question for construction companies, especially low bid, public works contractors, is should they jump on the social media bandwagon. First off, if you’re
What’s in a Name?
I recently had the pleasure of traveling to Ireland with my wife (one of our favorite things to do & favorite places to go). Driving
Brand Ambassadors from the Inside Out
All month we’ve been discussing Brand Ambassadors and I purposely held off posting on this final week of March in order to see a presentation
