Morale // Brand
We’ve been talking about brand ambassadors this month and defined a brand ambassador as everyone in your company including vendors & sub-contractors because they all
Construction Industry Behind the Times with Marketing?
While reviewing a few discussions in my LinkedIn groups, one in the Construction Marketing Association’s discussions caught my eye. The discussion was entitled “The construction
Training Brand Ambassadors
This month, we’ve been talking about Brand Ambassadors (read past posts “Ambassador of the Brand” and last week’s “Building Better Brand Ambassadors“). While last week
Building Better Brand Ambassadors
Now that you know what actually is a Brand Ambassador (last week’s post “Ambassador of the Brand”) – everyone involved in your company/work is a
Ambassador of the Brand
Webster defines Brand Ambassador as undefined – they do not know this term. The term is a newer marketing term and almost unheard of in
Ouch! A cheapshot backfires
If you love watching companies go head-to-head and battle it out in front of the public via advertising, you’ll love this. For years, Audi has
Attitude
I want to talk about one of the biggest missed opportunities for branding on your construction site – your employees. Yes, those people walking around
Brand Dominance Fun
Not much more that we can say.
The ROI of Going Big
“Go big or go home.” I’m not sure who said it, but it is good advice, especially in the construction marketing arena. I’ve been talking
Price Matters, But…
In the construction industry, price obviously matters, but it can not be the only thing that matters. We’ve told our clients, preaching sometimes, to move
