Branded Hard Hats & Trucks
One of the biggest mistakes (or at least missed opportunities) I see in construction marketing is forgetting to brand the construction site. Think about it,
Branding a Construction Site – Signage
One of the easiest, biggest impact ways to market a construction company, general contractor (GC), or sub-contractor, is to have signs and banners on construction
Branding vs. Traditional Marketing
We’ve been talking about the difference between brand marketing and other forms of promotion. Last week we discussed how advertising was different and this week,
Brand Voice Fun
When we discuss brand voice, most people think we’re crazy or full of marketing fluff and/or hot air. This picture says it all. Do you
Branding vs. Advertising
Lately, we’ve been talking about what is Brand Marketing (Branding for short). When I tell someone we do brand marketing, they usually respond in two
Brand Reach
Sometimes people forget just how far their brand reaches and they almost always forget who is impacted by their brand the most — their employees.
What Actually is a Brand?
One of the biggest misconceptions in brand development is that too many people still consider their company logo as their brand – when actually a
The Polka Dot Concrete Mixer
While driving to a client’s office a short while ago, something crossed my eyes that just amazed me – a polka dotted concrete mixer. I
Love Them Boys in the Black & Gold
Like many people living in a large city, we like our sports team, but here in New Orleans it’s a bit more than that. All
Reposting: Branding in Times Square
It’s been a year since my trip to New York and a first hand look how those companies that obviously understood branding and how to
